Meet Oren. Shell and IBM’s Lovechild.
For over a century, Shell has powered U.S. businesses and communities, pioneering cutting-edge technologies to meet global energy system evolutions and shifts – at record speed. Shell remains at the forefront of pioneering cutting-edge technologies and smarter solutions to meet the world’s growing demands with greater efficiency, innovation, and impact.
What they came to us for
In partnership with Shell, our team developed a comprehensive messaging framework and marketing assets to launch and position Oren—a joint initiative between Shell and IBM—designed to accelerate digital and sustainable transformation within the mining industry.
The Result
Collaborating closely with leadership teams from both organizations, we brought the Oren brand to life by highlighting its impact in lowering the sector’s carbon footprint, enhancing operational efficiency, and advancing worker safety across mining operations worldwide.