Cannes-Worthy Creative Campaigns

With a footprint that spans the globe, MSL Group ranks as the world’s seventh-largest PR agency—an award-winning powerhouse known for turning influence into impact. From shaping public perception to driving real-world results, MSL helps brands lead conversations, spark change, and leave a lasting mark on both business and society.

What they came to us for

MSL tapped us to lead editorial strategy and content development for Cannes Lions award submissions on behalf of some of their most iconic clients—P&G, Coca-Cola, Jif, and more.