We partnered with Leo Burnett Italy to activate Fiat’s COE, Olivier Francois’ daring decision to stop producing grey cars by developing a spectacular and entertaining multi-media campaign that incorporated Fiat’s brand into the colorful and vibrant Italian culture.

Working alongside Leo Burnett Italy’s creative team, we developed US-specific Public Relations and Social Media campaigns to integrate the “No Grey” campaign into popular culture to drive global interest and awareness of Fiat’s bold business position to stop producing grey cars.