Bundaberg Rum
We partnered with Leo Burnett Australia to activate the “Bundy Mixer” campaign, sponsored by Bundaberg Rum. The Bundy campaign created the world’s first mixed-gender fantasy league, allowing fans to build teams based on blind sport’s statistic alone—not gender.
Our team developed the campaign’s news, editorial, and social copy and activated the all digital assets across PR, social, and news outlets, across the globe.
