Shell
Problem
For over a century, Shell has powered U.S. businesses and communities, pioneering cutting-edge technologies to meet global energy system evolutions and shifts – at record speed. Shell remains at the forefront of pioneering cutting-edge technologies and smarter solutions to meet the world’s growing demands with greater efficiency, innovation, and impact.
Decision
In partnership with Shell, our team developed a comprehensive messaging framework and marketing assets to launch and position Oren—a joint initiative between Shell and IBM—designed to accelerate digital and sustainable transformation within the mining industry.
What Moved
We helped Shell launch Oren’s origination messaging and value proposition to potential vendors, leading with a clear market position that quickly gained momentum, growing the platform to 150+ vendors since launch.