MSL Group
Problem
With a footprint that spans the globe, MSL Group ranks as the world’s seventh-largest PR agency—an award-winning powerhouse known for turning influence into impact. From shaping public perception to driving real-world results, MSL helps brands lead conversations, spark change, and leave a lasting mark on both business and society.
Decision
MSL tapped us to lead editorial strategy and content development for Cannes Lions award submissions on behalf of some of their most iconic clients—P&G, Coca-Cola, Jif, and more.
What Moved
Our creative partnership with MSL went all the way to Cannes Lions International Festival of Creativity, earning 18 Lions in one of the festival's most competitive years, with nearly 27,000 entries.