From Resilience to Renewal: A Family Brand Reimagined
For nearly four decades, Forest Millwork has been a trusted name in the Asheville community for designing and building custom cabinetry and architectural woodwork that brings timeless beauty to modern spaces.
As a family-owned business built on a legacy of craftsmanship, Forest Millwork brings generations of experience to residential and commercial clients, building spaces that are built to last, and made to matter.
What they came to us for
After Hurricane Helene nearly wiped out 40 years of Forest Millwork’s legacy, the family chose to rebuild—not just what was lost, but their vision for the future. They partnered with us to reimagine their brand in a way that honored their history, celebrated their craftsmanship, and positioned them as a forward-thinking, family-owned leader in the Asheville community.
The Result
We partnered with Forest Millwork to redefine their go-to-market strategy, refresh their visual and verbal identity, build a refined and highly functional website to showcase their craftsmanship, and led earned media efforts and external marketing initiatives. Our work repositioned this heritage brand to be future-ready, deeply connected to the Asheville community, and poised to grow its impact while honoring decades of woodworking excellence.
