People Are Good for You
Drink it Any Damn Way You Please.
That’s not just a suggestion—it’s straight from Fred Noe, Jim Beam’s legendary Master Distiller. With over 200 years of bourbon-making behind it, Jim Beam doesn’t just sell whiskey—it sells a legacy. As one of the best-selling bourbons in the world, the brand has always stood for one thing: making bourbon personal.
What they came to us for
Partnering with Leo Burnett Global, we helped launch Jim Beam’s “People Are Good for You” campaign to the world. This people-first, community-driven campaign wasn’t just about bourbon—it was about connection.
The Result
We crafted punchy, heart-forward editorial content for social and digital, amplifying the message across earned and owned media channels with the same unapologetic spirit that defines the brand.